Wormhole

Branding, Marketing Materials
Client: Wormhole

Wormhole is the passion-project of two creatives who sought an outlet to engage with audiences about environmental issues in a comedic variety show format. Through short videos distributed over social media, Wormhole takes a humorous approach to exploring serious issues such as biodiversity loss, energy consumption, and wildfire prevention. 

When we really dig into the complex realities of environmental issues, it’s not uncommon for people to shut down and disengage out of despair or overwhelm. The challenge was to create an identity system that could reflect the urgent nature of the content while staying true to the playful, authentic storytelling style of the team at Wormhole, who want to keep audiences engaged and hopeful while we face some of the biggest challenges faced by society.