Denali Mtn Co.

Logo & Identity System, Annual Report
Concept work

Denali Mountain Company is a (hypothetical) outdoor apparel company based in Alaska, dedicated to sustainable product development and doing business ethically. The brand aims to inspire people to get out and explore, to feel the thrill of travel and adventure in the wilderness. 

Immersing oneself into a wild, rugged landscape is an experience unlike any other. When we gaze up at a looming mountain peak, walk into a wide expansive valley, or paddle towards a break of powerful waves…we feel small, but we also feel peace. This sense of scale and awe is reflected in the design decisions throughout the report.